Wine Australia 2022/2023 USA Market Entry Program

NSW Government, through Investment NSW, are offering to sponsor NSW wine companies wishing to join the Wine Australia 2022/2023 USA Market Entry Program.

The NSW Going Global Wine to the USA stream is now open. Expressions of Interest close on the 1st April 2022.

For this stream, Investment NSW is partnering with Wine Australia on their US Market Entry Program 2022-23. The program costs AU$12,500 (ex GST) per winery, and the NSW Government will contribute AU$6,250 (ex GST) per winery. Selected wineries must contribute AU$6,250 (ex GST) to Wine Australia.

Activities include:

• delivering a customised business plan and market strategy
• sending wine samples to the US for review and distribution upon customer interest
• collaborating with importer brokers, media outlets, and trade and media contacts
• identifying and targeting suitable import and distribution partners, and facilitating subsequent meetings
• assessing the company’s route to market options
• receiving support in communications, marketing, import logistics and trade outreach to assist entry-to-market and brand exposure.

Please refer to the Wine Australia EOI page for learning objectives and outcomes and to the Investment NSW website for more information including eligibility requirements.

The information session can be viewed HERE.

Click HERE to apply.

• Topics:

• Wine / Viticulture
• Agriculture / Farming